My research focuses on how communication messages may affect health attitudes and behaviors. Through an ongoing research program conducted in the United States and internationally, I explore the process by which media (whether public campaigns, news, or entertainment programs) impact individuals, groups, and societies at large.
We receive and interpret health messages in our social environment. To better understand social determinants of health, I particularly investigate social norms and interpersonal discussions about health. My recent projects have included:
Moran, M., Frank, L. B., Chatterjee, J. S., Murphy, S. T., & Baezconde-Garbanati, L. (2016). A pilot test of the acceptability and efficacy of narrative and non-narrative health education materials in a low health literacy population. Journal of Communication in Healthcare, 9(1), 40-48. doi: 10.1080/17538068.2015.1126995
Moran, M., Frank, L. B., Zhao, N., Gonzalez, C., Thainiyom, P., Murphy, S. T., & Ball-Rokeach,S. J. (2016). An argument for ecological research and intervention in health communication. Journal of Health Communication, 21(2), 135-138. doi: 10.1080/10810730.2015.1128021
Moran, M., Frank, L. B., Chatterjee, J. S., Murphy, S. T., & Baezconde-Garbanati, L. (2016). Information scanning and vaccine safety concerns among African American, Mexican American, and non-Hispanic White women. Patient Education and Counseling, 99(1), 147-153. doi: 10.1016/j.pec.2015.08.016
Frank, L. B. (2015). Social norms about a health issue in work group networks. International Journal of Environmental Research and Public Health, 12, 11621-11639. doi: 10.3390/ijerph120911621
Murphy, S. T., Frank, L. B., Chatterjee, J. S., Moran, M. B., Zhao, N., Amezola de Herrera, P., & Baezconde-Garbanati, L. A. (2015). Comparing the relative efficacy of narrative vs nonnarrative health messages in reducing health disparities using a randomized trial. American Journal of Public Health, 105(10), 2117-2123. doi: 10.2105/AJPH.2014.302332
Frank, L. B., Murphy, S. T., Chatterjee, J. S., Moran, M. B., & Baezconde-Garbanati, L. (2015). Telling stories, saving lives: Creating narrative health messages. Health Communication, 30(2), 154-163. doi: 10.1080/10410236.2014.974126
Baezconde-Garbanati, L. A., Chatterjee, J. S., Frank, L. B., Murphy, S. T., Moran, M. B., Werth, L. N., Zhao, N., Amezola de Herrera, P., Mayer, D., Kagan, J., & O'Brien, D. (2014). Tamale Lesson: A case study of a narrative health communication intervention. Journal of Communication in Healthcare, 7(2), 82-92. doi: 10.1179/1753807614Y.0000000055
Murphy, S. T., Frank, L., B., Chatterjee, J. S., & Baezconde-Garbanati, L. (2013). Narrative versus nonnarrative: The role of identification, transportation, and emotion in reducing health disparities. Journal of Communication, 63(1), 116-137. doi: 10.1111/jcom.12007
Khosla, V., Mikami, A., Frank, L. B., Popal, I., Debeljak, K., & Shaw, A. (2013). Combating violence against women through C4D: The Use Your Voice campaign and its implications on audience-citizens in Papua New Guinea. International Journal of Communication, 7, 2087-2104.
Moran, M. B., Murphy, S. T., Frank, L. B., & Baezconde-Garbanati, L. (2013). The ability of narrative communication to address health-related social norms. International Review of Social Research, 63(1), 116-137.
Frank, L. B., Chatterjee, J. S., Chaudhuri, S., Lapsansky, C., Bhanot, A., & Murphy, S. T. (2012). Conversation and compliance: Role of interpersonal discussion and social norms in public communication campaigns. Journal of Health Communication, 17(9), 1050-1067. doi: 10.1080/10810730.2012.665426
Murphy, S. T., Frank, L. B., Moran, M., & Woodley, P. (2011). Involved, transported or emotional? Exploring the determinants of change in knowledge, attitudes, and behavior, in entertainment education. Journal of Communication, 61(3), 407-431. doi: 10.1111/j.1460-2466.2011.01554.x
Monge, P., Lee, S., Fulk, J., Frank, L. B., Margolin, D., Schultz, C., Shen, C., & Weber, M. (2011). Evolutionary and ecological models for organizational communication. In V. Miller, M. S. Poole, D. R. Seibold and Associates, Advancing research in organizational communication through quantitative methodology, Management Communication Quarterly, 25(1), 4-58. doi: 10.1177/0893318910390193
Monge, P., Lee, S., Fulk, J., Weber, M., Shen, C., Schultz, C., Margolin, D., Gould, J., & Frank, L. B. (2011). Research methods for studying evolutionary and ecological processes in organizational communication. Management Communication Quarterly, 25(2), 211-251. doi: 10.1177/0893318911399447
Chatterjee, J. S., Bhanot, A., Frank, L. B., Murphy, S. T., & Power, G. (2009). The importance of interpersonal discussion and self-efficacy in knowledge, attitude, and practice models. International Journal of Communication, 3, 607-634.
Murphy, S. T., Cody, M., Frank, L. B., Glik, D., & Ang, A. (2009). Predictors of emergency preparedness and compliance. Disaster Medicine and Public Health Preparedness, 3(2), 1-10.
Frank, L. B., Chaudhuri, S. T., Bhanot, A., & Murphy, S. T. (2011). Jasoos Vijay: Self-efficacy, collective action, and social norms in the context of an HIV and AIDS television drama. In A. Skuse, M. Gillespie, & G. Power (Eds.), Drama for development: Cultural translation and social change (pp. 201-222). New Delhi: Sage India Publications.
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